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How To Create an SEO-Friendly URL Structure

Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best...

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How To Set Up Google Analytics Goals

Maximize the value of Google Analytics (GA) with goals and measure what matters most to your business. Learn how to create each of the five types of goals that Universal Analytics offers.

Sitemap Examples: XML Best Practices to Optimize for SEO and Google

Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and...

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What Is Googlebot? Everything You Need To Know About Google Indexing

If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.

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